Over the years, the social media space have grown to be one where a celebrity who lives in Lekki, Lagos can easily be accessed by a fan from Bosso, Minna. All thanks to social media, we can easily know a little, if not a lot about our favourites.
The celebrity status comes with an influencer crown, where a celebrity can easily influence a topic, product, business or anything that is ‘Influencable’.
Normally, to be an influencer on social media, you only need to have a mammoth number of followers and give them daily interesting contents for them to engage. If you are successful in feeding them with what they want, quenching their thirst and hunger, you have successfully become an influencer.
In two decades ago, the word influencer was limited to people you can see onscreen almost everyday. You talk about Musicians, actors, politicians and the likes, but as we have it now, even a business owner with a large follower is an influencer. Then we look at celebrities, this term is literally used for a well-known individual, but mostly in the entertainment or sport industry, in Nigeria. A celebrity is an automatic influencer and we can say a little for an influencer, but with time, he/she can grow to become a celebrity.
Erica shot into the limelight with her appearance on the popular Reality Tv show, BigBrotherNaija, where she was eliminated after flaunting Big Brother’s rules. See her today, she attained the celebrity and Influencer title immediately she left the out, with so many of her ‘stans’ standing solidly behind her. She was gifted a house, shares on Amazon amongst others on her last birthday.
She has numerous endorsement deals, with Star Radler, Legend extra stout, Partner mobile phone,Super Kommando Energy drink, Kuda Bank, amongst others to her name. If Erica coughs, the whole Elites will cough. ‘Elites’ is a name that her fan base call themselves and they are certainly loyal to their Queen, AKA Star Girl.