Apple is preparing for its highly anticipated "Glowtime" event on September 9, 2024, at its Cupertino headquarters. The company is expected to introduce four new iPhones, the tenth-anniversary edition of the Apple Watch, and upgraded AirPods. While the hardware reveals are important, the spotlight will be on Apple Intelligence, the company’s new generative AI platform for iOS, iPadOS, and macOS.
Apple Intelligence: A Key AI Advancement Apple Intelligence is a major step forward for the company in the realm of generative AI. The platform will enhance user experience with advanced features like summarizing long text threads, prioritizing emails, and significant upgrades to Siri. This software will only be compatible with the iPhone 15 Pro and newer models, making it a potentially transformative release that could drive a new wave of iPhone sales. However, the full rollout is delayed until October 2024 to allow developers more time to build compatible apps. Some features won’t be available until 2025.
iPhone 16: Modest Hardware Improvements The iPhone 16 series will feature incremental updates. The base iPhone 16 and iPhone 16 Plus are likely to inherit the A17 Pro chip from last year’s models, while the iPhone 16 Pro and 16 Pro Max will boast the new A18 Pro chip. Reports suggest that all models could see performance improvements with the introduction of new, more powerful processors. Investors are optimistic that these upgrades will prompt users to upgrade sooner, a critical factor as consumers tend to hold onto their devices for longer periods.
Strategic Significance The "Glowtime" event is pivotal for Apple as it sets the tone for the company's year ahead, particularly in driving hardware sales through AI advancements. Wall Street is closely watching to see if Apple Intelligence, coupled with the new hardware, can reignite the iPhone sales cycle, which has been slowing due to longer upgrade cycles.
Apple Intelligence: A Key AI Advancement Apple Intelligence is a major step forward for the company in the realm of generative AI. The platform will enhance user experience with advanced features like summarizing long text threads, prioritizing emails, and significant upgrades to Siri. This software will only be compatible with the iPhone 15 Pro and newer models, making it a potentially transformative release that could drive a new wave of iPhone sales. However, the full rollout is delayed until October 2024 to allow developers more time to build compatible apps. Some features won’t be available until 2025.
iPhone 16: Modest Hardware Improvements The iPhone 16 series will feature incremental updates. The base iPhone 16 and iPhone 16 Plus are likely to inherit the A17 Pro chip from last year’s models, while the iPhone 16 Pro and 16 Pro Max will boast the new A18 Pro chip. Reports suggest that all models could see performance improvements with the introduction of new, more powerful processors. Investors are optimistic that these upgrades will prompt users to upgrade sooner, a critical factor as consumers tend to hold onto their devices for longer periods.
Strategic Significance The "Glowtime" event is pivotal for Apple as it sets the tone for the company's year ahead, particularly in driving hardware sales through AI advancements. Wall Street is closely watching to see if Apple Intelligence, coupled with the new hardware, can reignite the iPhone sales cycle, which has been slowing due to longer upgrade cycles.