Beta Glass Expands Frontiers: Targets Francophone Africa in Bold Move!

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Olori Uwem

Well-Known Member
Mar 18, 2024
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Beta Glass Expands Frontiers: Targets Francophone Africa in Bold Move!

Nigeria’s leading glassmaker, Beta Glass, is setting its sights on Francophone Africa as it ramps up expansion efforts beyond its already stronghold in West and Central Africa. With a 70% share of Nigeria’s glass container market, the company is poised to dominate new territories in 2025.

50 Years of Excellence & Market Dominance

For over five decades, Beta Glass has been the backbone of Nigeria’s glass packaging industry, supplying big-name brands such as:
✅ Nigerian Breweries, Guinness Nigeria, and AB InBev
✅ Nigerian Bottling Company (producers of Coca-Cola, Sprite, and Amstel Malta)
✅ Producers of wines like Veleta and skincare brands like Venus

Operating two major plants in Nigeria (Agbara, Ogun State & Ughelli, Delta State), Beta Glass has been on a steady path of growth and innovation.

Expansion Plans & Export Growth

Speaking during a media tour of the company’s Agbara plant, CEO Alexander Gendis outlined the company’s aggressive expansion strategy:

Boosting exports to new Francophone African markets
Increasing sales volume, which already grew from 6% to 8% of total turnover
Strengthening ECOWAS presence before venturing into other African regions

“Nigeria is our first priority, followed by ECOWAS, then the entire African continent,” Gendis emphasized.

Huge Investments & Sustainability Focus

Beta Glass has invested ₦15.3 billion in the past five years to expand output.
Installed a €13 million furnace in 2021, increasing daily glass production to 720 tonnes.
Produces 650 million glass containers annually and 5.5 million crates per year.
Embracing local sourcing to cut foreign exchange losses, especially for raw materials like soda ash, sodium sulfate, and feldspar.

Commitment to Sustainability & Innovation

As part of its green initiatives, Beta Glass:
✅ Traps & reuses heat from production to reduce carbon emissions ♻️
✅ Aligns with global net-zero targets
✅ Uses state-of-the-art quality control systems to ensure premium glass quality

The Future of Beta Glass

With a visionary leadership team and a clear roadmap, Beta Glass is set to dominate new African markets while continuing its legacy as Nigeria’s #1 glass packaging giant.

Stay tuned for more updates on this game-changing expansion!