Guinness Nigeria Embraces Digitalisation for Growth Amid Market Challenges
Guinness Nigeria has announced plans to leverage digitalisation to drive volume growth and enhance operational efficiency. Speaking during the company’s Half-Year F’25 Investors Conference Call, Girish Sharma, Managing Director/CEO, highlighted key strategic areas for investment and innovation.
Digitalisation as a Growth Strategy
Sharma emphasized that Guinness Nigeria is actively digitising its processes to unlock growth opportunities. He also hinted at the launch of new liquor products, which he believes will shape the company’s future, all while leveraging digital technology.
“We have identified areas where we can drive volume growth, and we will be investing aggressively in those areas. Our goal is to ensure we have accurate data that will help us make informed decisions to transform Guinness Nigeria,” Sharma said.
Macroeconomic Challenges Persist
Despite relative stability in the Naira, Mayank Kabra, Finance and Strategy Director, warned that high inflation, security concerns, and transportation costs continue to pose challenges to the consumer environment.
Financial Performance Overview
Guinness Nigeria reported its Q2 2025 financial results on January 23, 2025, closing the day at ₦70 per share, with the market reacting positively as the stock price rose to ₦73.7 the next day.
Key Financial Highlights:
• Revenue Surge:
• H1 2025: ₦259.6 billion (up from ₦142.6 billion in H1 2024)
• Q2 2025: ₦133.7 billion (up from ₦83.1 billion in Q2 2024)
• Profitability:
• H1 2025: After-tax loss of ₦302.8 million (down from ₦5.23 billion loss in H1 2024)
• Q2 2025: After-tax profit of ₦11.9 billion (up from ₦5.23 billion loss in Q2 2024)
Omobola Johnson, Board Chair, described the results as a testament to Guinness Nigeria’s ability to navigate economic challenges while delivering strong revenue growth and reducing losses.
“Despite headwinds, our strategic initiatives enabled us to drive revenue growth and significantly cut losses. We remain confident in our long-term vision,” Johnson stated.
Driving Brand Growth Through Innovation
Sharma noted that Guinness Nigeria expanded its supply chain efficiencies, increased distribution footprints, and promoted internal talent to leadership roles.
The company also leveraged major sponsorships between October and December 2024 to enhance brand visibility and customer engagement.
“We focused on brand awareness, delivering unique consumer experiences, and winning at the point of purchase,” Sharma added.
Outlook for 2025
Guinness Nigeria aims to maintain its digitalisation strategy, expand its portfolio, and navigate economic uncertainties to drive sustainable long-term growth.
Guinness Nigeria has announced plans to leverage digitalisation to drive volume growth and enhance operational efficiency. Speaking during the company’s Half-Year F’25 Investors Conference Call, Girish Sharma, Managing Director/CEO, highlighted key strategic areas for investment and innovation.
Digitalisation as a Growth Strategy
Sharma emphasized that Guinness Nigeria is actively digitising its processes to unlock growth opportunities. He also hinted at the launch of new liquor products, which he believes will shape the company’s future, all while leveraging digital technology.
“We have identified areas where we can drive volume growth, and we will be investing aggressively in those areas. Our goal is to ensure we have accurate data that will help us make informed decisions to transform Guinness Nigeria,” Sharma said.
Macroeconomic Challenges Persist
Despite relative stability in the Naira, Mayank Kabra, Finance and Strategy Director, warned that high inflation, security concerns, and transportation costs continue to pose challenges to the consumer environment.
Financial Performance Overview
Guinness Nigeria reported its Q2 2025 financial results on January 23, 2025, closing the day at ₦70 per share, with the market reacting positively as the stock price rose to ₦73.7 the next day.
Key Financial Highlights:
• Revenue Surge:
• H1 2025: ₦259.6 billion (up from ₦142.6 billion in H1 2024)
• Q2 2025: ₦133.7 billion (up from ₦83.1 billion in Q2 2024)
• Profitability:
• H1 2025: After-tax loss of ₦302.8 million (down from ₦5.23 billion loss in H1 2024)
• Q2 2025: After-tax profit of ₦11.9 billion (up from ₦5.23 billion loss in Q2 2024)
Omobola Johnson, Board Chair, described the results as a testament to Guinness Nigeria’s ability to navigate economic challenges while delivering strong revenue growth and reducing losses.
“Despite headwinds, our strategic initiatives enabled us to drive revenue growth and significantly cut losses. We remain confident in our long-term vision,” Johnson stated.
Driving Brand Growth Through Innovation
Sharma noted that Guinness Nigeria expanded its supply chain efficiencies, increased distribution footprints, and promoted internal talent to leadership roles.
The company also leveraged major sponsorships between October and December 2024 to enhance brand visibility and customer engagement.
“We focused on brand awareness, delivering unique consumer experiences, and winning at the point of purchase,” Sharma added.
Outlook for 2025
Guinness Nigeria aims to maintain its digitalisation strategy, expand its portfolio, and navigate economic uncertainties to drive sustainable long-term growth.