Huawei Technologies Co. is poised to directly challenge Apple Inc. by scheduling a major product launch just hours after Apple’s highly anticipated iPhone 16 debut on September 9, 2024. Huawei's event, set for September 10, is expected to showcase a range of groundbreaking products, including what could be the world’s first commercial-ready smartphone that folds twice—a “trifold” device.This new product promises to deliver a larger, tablet-like display within a standard smartphone size, marking a significant advancement in foldable phone technology.
Additionally, Huawei is rumored to unveil a new Aito electric vehicle, although the final lineup of products remains under wraps. The timing of this event is a strategic move by Huawei, signaling its readiness to confront Apple head-on in the global market, particularly after Huawei's Mate 60 series, equipped with a revolutionary chip, helped the company reclaim its position in China's premium smartphone market.
This move comes as Apple is set to introduce its latest family of iPhones, making its case for why consumers should upgrade. Huawei's aggressive timing and innovative product lineup underscore its ambition to reassert dominance in the tech industry, especially in light of its recent market gains. The rivalry between these two tech giants is intensifying, with Huawei’s latest innovations potentially reshaping the competitive landscape.