INTRODUCTION TO USING FINANCIAL RATIOS FOR STOCK ANALYSIS

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Olori Uwem

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Mar 18, 2024
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INTRODUCTION TO USING FINANCIAL RATIOS FOR STOCK ANALYSIS

Dear Investors. As we continue our Stock Analysis series, this week we will look into the important role of financial ratios in comparing companies and refining our stock-picking strategies. Financial ratios provide insights into a company's performance, allowing investors to make informed decisions. By analyzing these ratios, we can assess profitability, liquidity, efficiency, and leverage, enabling us to identify which stocks may align best with our investment goals.

USING FINANCIAL RATIOS TO COMPARE COMPANIES

1. Understanding Financial Ratios: Financial ratios are quantitative measures derived from financial statements that help evaluate a company’s performance and financial health. Ratios facilitate comparisons between companies, irrespective of their size or industry.

2. Key Financial Ratios to Consider:
-Profitability Ratios:
Return on Equity (ROE): Measures how effectively a company uses equity to generate profit. A higher ROE indicates a more efficient company.
Net Profit Margin: Indicates how much profit a company makes for every naira of revenue. A higher margin suggests better profitability.

- Liquidity Ratios:
Current Ratio: Compares a company's current assets to its current liabilities, assessing its ability to pay short-term obligations. A ratio above 1 indicates good liquidity.
Quick Ratio: Similar to the current ratio but excludes inventory from current assets. It provides a more stringent measure of liquidity.

- Efficiency Ratios:
Asset Turnover Ratio: Measures how efficiently a company uses its assets to generate sales. A higher ratio indicates effective asset management.
Inventory Turnover Ratio: Shows how quickly inventory is sold and replaced. A higher ratio suggests efficient inventory management.

- Leverage Ratios:
Debt to Equity Ratio: Compares total liabilities to shareholders' equity, indicating how much debt a company is using to finance its assets. A lower ratio is typically preferable.
Interest Coverage Ratio: Measures a company’s ability to pay interest on its outstanding debt, calculated as earnings before interest and taxes (EBIT) divided by interest expense. A higher ratio indicates better financial health.

3. Steps to Use Financial Ratios for Comparison:
- Select Comparable Companies: Identify companies within the same industry or sector, as this ensures relevant comparisons.

- Gather Financial Statements: Obtain the latest income statements and balance sheets for the companies being compared.

- Calculate Ratios: Use the formulas for each ratio and ensure accuracy in calculations.

- Analyze Ratios: Compare the calculated ratios against industry averages or direct competitors to gauge relative performance.

- Look for Trends: Assess historical data to identify trends over time. Consistent improvement in key ratios can signal strong performance.

4. Refining Stock-Picking Strategy:
- Integrate Ratios into Decision-Making: Use ratios as part of a broader analysis that includes qualitative factors such as market conditions, management quality, and competitive positioning.

- Prioritize Key Ratios: Depending on your investment goals, prioritize certain ratios. For instance, growth-oriented investors might focus more on profitability ratios, while value investors may prioritize liquidity and leverage ratios.

- Create a Watchlist: Based on your ratio analysis, compile a list of stocks that meet your criteria for further monitoring or investment.

5. CONCLUSION:
Financial ratios are essential tools for comparing companies and enhancing your stock-picking strategy. By understanding and applying these ratios effectively, you can make more informed decisions, ultimately leading to better investment outcomes.
In our next session, we will explore practical case studies to illustrate how these ratios are applied in real-world scenarios. Stay tuned!❤️