NBA partners with Kim Kardashian's underwear brand named Skims

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Esther A

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NBA partners with Kim Kardashian's underwear brand named Skims

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Popular American socialite Kim Kardashian has bagged another deal. Her underwear brand, named SKIMS has partnered with NBA. SKIMS has been unveiled as the official underwear brand of the National Basketball Association (NBA) and also for the Women's National Basketball Association (WNBA). As a part of the partnership, SKIMS is going to gain media exposure on the NBA platforms and social media.

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Kim Kardashian is a famous American socialite, reality TV star and media personality. She is 43 years old. She was born on the 21st of October 1980 in Los Angeles, California, United states. She is a very wealthy person and according to Forbes, as of 2023, her net worth is $1.7billion. She is the Co-Founder & Creative Director of SKIMS. The underwear brand was established in 2019 and has grown to become a well-known brand around the world. The company is valued at $4 billion.

Kim was married to Kanye West for 8 years and they have 4 children together. The couple got married in 2014 and split in 2022. Her siblings are the famous Kardashian-jenner sisters including Khloe Kardashian, Kylie Jenner, kourtney Kardashian, kendall jenner, Rob Kardashian.

Kim Kardashian took to her Instagram to announce the latest deal and partnership recently. She posted photos of herself and the members of the NBA on Instagram and twitter. This was on Monday, October 30, 2023. In her caption, she revealed how proud she was of this new partnership with the NBA. She revealed that this came as a result of the growth and influence SKIMS has had on culture.

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She stated "Introducing the SKIMS and NBA partnership. @SKIMS is now the Official Underwear Partner of the @NBA, @WNBA and @Usabasketball. I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture. Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive. Together, SKIMS, the NBA, WNBA and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways. Fans will see the partnership come to life at future marquee events, including NBA All-Star and the NBA In-Season Tournament."

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