Nigerian music producer turned singer Philip Kayode Moses popularly known as Pheelz has stated that Nigerian artistes are no longer passionate about their music.
While speaking to Ehiz of MTV Base, the Jelo crooner said Nigerian artistes are now starting to lose their love for making music and it now feels like music is being manufactured.
He stated, "I feel like we're losing that love for music. It's starting to become manufacturing. It's starting to look like we're manufacturing soaps or we're making iPhones. It's starting to feel repetitive and we're losing our creative sauce and our creative essence."
Pheelz expressed that music is now becoming work to Nigerian artists. He said promoting music is harder than making music now. He said music is now all about the marketing and promotion instead of the music itself.
He said, "For me, it's all about the music and I think that's the most important thing. I think that's the one thing that will stand the test of time. Marketing strategies will come and go. We shouldn't be really focused on that."
Pheelz added that the way music is being promoted now is not how it was promoted many years ago. He said he feels hurt when he hears people say it is not how interesting a song is that matters but the promotion.
While speaking to Ehiz of MTV Base, the Jelo crooner said Nigerian artistes are now starting to lose their love for making music and it now feels like music is being manufactured.
He stated, "I feel like we're losing that love for music. It's starting to become manufacturing. It's starting to look like we're manufacturing soaps or we're making iPhones. It's starting to feel repetitive and we're losing our creative sauce and our creative essence."
Pheelz expressed that music is now becoming work to Nigerian artists. He said promoting music is harder than making music now. He said music is now all about the marketing and promotion instead of the music itself.
He said, "For me, it's all about the music and I think that's the most important thing. I think that's the one thing that will stand the test of time. Marketing strategies will come and go. We shouldn't be really focused on that."
Pheelz added that the way music is being promoted now is not how it was promoted many years ago. He said he feels hurt when he hears people say it is not how interesting a song is that matters but the promotion.