SALESFORCE EXPANDS LOCAL CLOUD PLATFORMS TO ISRAEL

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Amara

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Jul 18, 2024
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Salesforce has officially introduced its Hyperforce cloud platform in Israel, allowing government bodies and regulated companies to securely store sensitive data within the country. This move addresses compliance with Israel's stringent data privacy laws, which mandate that certain data cannot be stored outside the nation's borders. The Hyperforce platform, developed over two years, will initially operate on Amazon Web Services (AWS) infrastructure, with plans to potentially integrate Google Cloud Platform in the future.

Previously, Israeli companies using Salesforce had their data stored at the company's Frankfurt data center, which was government-approved for this purpose. However, with the new local platform, all Israeli customers will be migrated to the domestic cloud, enhancing data security and operational efficiency for businesses.

Salesforce's presence in Israel has grown significantly, with three sites and 750 employees, largely through the acquisition of six Israeli startups. The company has also been heavily investing in artificial intelligence (AI) and integrating it into its product offerings to boost revenue and profitability. Salesforce's R&D center in Israel is one of the company's three global strategic hubs, alongside the United States and India, where cutting-edge AI technologies are being developed.

The expansion of the Hyperforce platform and Salesforce's ongoing investment in AI signal the company's commitment to innovation and growth in the Israeli market.