Streaming giant companies have come together to form a new trade group called the Streaming Innovation Alliance (SIA). This unity gives Netflix, Disney, Warner Bros., Discovery, Paramount, and other players the leverage to promote their initiatives with both current and future government policies concerning streaming—this is the first time streaming video providers have come together.
The SIA aims to find ways to grow even with a changing entertainment landscape that includes content creators on social platforms, which these companies don’t necessarily want to be grouped with.
Members of the Streaming Innovation Alliance include Netflix, Paramount+, Peacock, PlutoTV, Telemundo, AfroLandTV, America Nu Network, BET+, Discovery+, For Us By Us Network, Max, the Motion Picture Association, MotorTrend+, TelevisaUnivision and Vix, Vault, and the Walt Disney Co. The group said the SIA will advocate for federal and state policies that build on the strong, competitive, and pro-consumer market for streaming video.
However, not all streaming companies are included in this list—companies that are absent from the Streaming Innovation Alliance’s initial roster include Amazon, Apple, Google/YouTube, and Roku.
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