Sunderland fans showed their frustration towards the club's 26-year-old owner, Kyril Louis-Dreyfus, after a picture emerged showing a £600-ticket hospitality bar painted in Newcastle black and white ahead of the FA Cup tie on January 6, 2024.
The image showed a black-and-white banner with the inscriptions "We are United" and "Keep the black and white flying high."
In addition, there is another image with the slogan "Cheer up, Peter Reid." This was used to mock the previous manager, who managed the club from 1995–2002.
More than 700 of the traveling Newcastle fans are paying £600 a ticket for a Sunderland hospitality seat at the Stadium of Lights.
The fans questioned the owner about whether he understood the derby between the two clubs during their Premier League days.
What Happened After The Sunderland Fans Furiosity Against The Owner's Decision
It was revealed that the club apologized and admitted it was a serious error of judgment. Sunderland proceeded to remove the large banner from the hospitality seat.
The 26-year-old owner, Kyril Louis, claimed he felt disgusted and hurt about the pictures circulating online.
However, the fans already felt the damage had been done.
A fan wrote on her Twitter account, "Crazy. Fair enough; take anything red and white down to minimize any damage. But you don’t have to decorate the place for them."
"It’s just a real shame; their fans are going to be loving it, and we would. This is why I questioned whether Kyril knows what it means to us. He doesn’t get us, or the region at all, in fact."
The fans had been embarrassed previously by the football club, but the embedding of Newcastle White and Black will hurt the football fans forever.
Who will win between Sunderland and Newcastle in the FA Cup Round 3?
Since last season, the Sunderland side has been impressive, and they were an inch from moving to the Premier League.
This season, Sunderland have been a very exciting team to play against; they are very good on the ball and defensively perfectly well.
Although the match against the Newcastle team will send them packing from the tournament, Eddie Howe, who had lost six out of seven matches, will consider winning the FA Cup.
Eddie Howe is expected to start a strong team against Sunderland.
The Newcastle team is currently struggling to get their confidence back. A win against Sunderland will boost the club's morale.
With more Newcastle players coming back from injuries, they are likely to fight for the Champions League spot in the Premier League.
What do you think about what Sunderland did to their own fans? Air your views in the comments section.
The image showed a black-and-white banner with the inscriptions "We are United" and "Keep the black and white flying high."
In addition, there is another image with the slogan "Cheer up, Peter Reid." This was used to mock the previous manager, who managed the club from 1995–2002.
More than 700 of the traveling Newcastle fans are paying £600 a ticket for a Sunderland hospitality seat at the Stadium of Lights.
The fans questioned the owner about whether he understood the derby between the two clubs during their Premier League days.
What Happened After The Sunderland Fans Furiosity Against The Owner's Decision
It was revealed that the club apologized and admitted it was a serious error of judgment. Sunderland proceeded to remove the large banner from the hospitality seat.
The 26-year-old owner, Kyril Louis, claimed he felt disgusted and hurt about the pictures circulating online.
However, the fans already felt the damage had been done.
A fan wrote on her Twitter account, "Crazy. Fair enough; take anything red and white down to minimize any damage. But you don’t have to decorate the place for them."
"It’s just a real shame; their fans are going to be loving it, and we would. This is why I questioned whether Kyril knows what it means to us. He doesn’t get us, or the region at all, in fact."
The fans had been embarrassed previously by the football club, but the embedding of Newcastle White and Black will hurt the football fans forever.
Who will win between Sunderland and Newcastle in the FA Cup Round 3?
Since last season, the Sunderland side has been impressive, and they were an inch from moving to the Premier League.
This season, Sunderland have been a very exciting team to play against; they are very good on the ball and defensively perfectly well.
Although the match against the Newcastle team will send them packing from the tournament, Eddie Howe, who had lost six out of seven matches, will consider winning the FA Cup.
Eddie Howe is expected to start a strong team against Sunderland.
The Newcastle team is currently struggling to get their confidence back. A win against Sunderland will boost the club's morale.
With more Newcastle players coming back from injuries, they are likely to fight for the Champions League spot in the Premier League.
What do you think about what Sunderland did to their own fans? Air your views in the comments section.