TOP BRANDS IN NIGERIA FOR 2024
Key Highlights:
1. Top 50 Brands Nigeria Assessment:
- Conducted an evaluation of Nigeria's top brands for the year 2024.
- Dangote Industries Limited was ranked as Nigeria’s most valuable brand for the seventh consecutive year.
- MTN Nigeria was ranked second overall and emerged as the Most Popular Brand in the country based on a Top-of-Mind survey.
2. Significance of the Rankings:
- The rankings reflect the resilience, innovation, and enduring relevance of the brands, particularly in challenging economic times.
- Dangote Industries is recognized for its role as a major driver of growth and transformation across Africa.
- MTN Nigeria's strong consumer connection highlights its significant impact on the telecommunications sector.
3. Other Notable Brands:
- Globacom Nigeria: Ranked third, recognized for its innovation and contribution to Nigeria's digital progress.
- Airtel Nigeria: Secured the fourth position.
- Access Bank: Ranked fifth and topped the Banking & Financial Services sector.
4. Top 10 Brands in Nigeria:
- 6th to 10th positions include:
- Zenith Bank Plc
- Coca-Cola Nigeria
- First Bank of Nigeria
- BUA Group
- GTCO Plc
5. Sectoral Strength:
- The Banking & Financial Services sector had a strong presence in the top 10, with four brands: Access Bank, Zenith Bank, First Bank, and GTCO.
- The Telecoms sector also showed dominance with high rankings for MTN, Airtel, and Globacom.
6. Highlight on Nigerian Brands:
- Seven out of the top 10 brands were Nigerian, showing the resilience and global competitiveness of home-grown brands.
- A total of 24 Nigerian brands made it to the Top 50 Brands list for 2024, while 26 spots were taken by international brands.
7. New Entrants:
- Opay Nigeria and Flutterwave made their debut in the Top 50 Brands list, reflecting the growing influence of fintech and digital payment platforms in Nigeria.
8. Remarks from Top 50 Brands Nigeria CEO, Taiwo Oluboyede:
- Emphasized the exceptional performance and resilience of the top brands, particularly amid economic challenges.
- Highlighted that many brands have shown the "resilient Naija spirit" by thriving despite tough business conditions.
Key Highlights:
1. Top 50 Brands Nigeria Assessment:
- Conducted an evaluation of Nigeria's top brands for the year 2024.
- Dangote Industries Limited was ranked as Nigeria’s most valuable brand for the seventh consecutive year.
- MTN Nigeria was ranked second overall and emerged as the Most Popular Brand in the country based on a Top-of-Mind survey.
2. Significance of the Rankings:
- The rankings reflect the resilience, innovation, and enduring relevance of the brands, particularly in challenging economic times.
- Dangote Industries is recognized for its role as a major driver of growth and transformation across Africa.
- MTN Nigeria's strong consumer connection highlights its significant impact on the telecommunications sector.
3. Other Notable Brands:
- Globacom Nigeria: Ranked third, recognized for its innovation and contribution to Nigeria's digital progress.
- Airtel Nigeria: Secured the fourth position.
- Access Bank: Ranked fifth and topped the Banking & Financial Services sector.
4. Top 10 Brands in Nigeria:
- 6th to 10th positions include:
- Zenith Bank Plc
- Coca-Cola Nigeria
- First Bank of Nigeria
- BUA Group
- GTCO Plc
5. Sectoral Strength:
- The Banking & Financial Services sector had a strong presence in the top 10, with four brands: Access Bank, Zenith Bank, First Bank, and GTCO.
- The Telecoms sector also showed dominance with high rankings for MTN, Airtel, and Globacom.
6. Highlight on Nigerian Brands:
- Seven out of the top 10 brands were Nigerian, showing the resilience and global competitiveness of home-grown brands.
- A total of 24 Nigerian brands made it to the Top 50 Brands list for 2024, while 26 spots were taken by international brands.
7. New Entrants:
- Opay Nigeria and Flutterwave made their debut in the Top 50 Brands list, reflecting the growing influence of fintech and digital payment platforms in Nigeria.
8. Remarks from Top 50 Brands Nigeria CEO, Taiwo Oluboyede:
- Emphasized the exceptional performance and resilience of the top brands, particularly amid economic challenges.
- Highlighted that many brands have shown the "resilient Naija spirit" by thriving despite tough business conditions.