In Nigeria, the Hibiscus flower which is popularly known as Zobo is one of the most exported crops—due to this, many people are going into its production.
However, the production dropped after the Mexican government banned Nigeria from exporting hibiscus flowers to their country in 2017 following the discovery of a pest infection that was found in some consignments shipped.
The ban made many farmers stop farming the crop due to fear that they wouldn't get a profit because foreigners are the ones who buy more.
Records also show that Nigeria lost huge revenue following the ban and many farmers suffered financial crisis due to the reduced number of consignments allowed in other countries that followed after the Mexican government—this killed the motivation of farmers who were into the business of growing hibiscus flowers.
After a long trial to truncate the ban, the Nigerian government through the intervention of the Nigeria Agricultural Quarantine Service (NAQS), the ban was lifted by 2022 and since then Nigeria experienced growth in exportation with more farmers coming into the business seeing that it yields ROI.
Presently, Jigawa State is the highest producer of hibiscus flowers in the country.
It was also discovered that a tonne of hibiscus flower costs N1.3m to N1.7m. Because of this, a lot of farmers' attention has been diverted from other crops because of the ROI obtained when you successfully make sales on hibiscus flowers.
Read more: https://www.investingport.com/unvei...s-farming-as-1-tonne-currently-sells-for-17m/