Well put. Monetization is the real story here, not just subscriber growth. In the case of Airtel Africa Plc, increasing customer value through higher ARPU is what ultimately drives durable profitability. That’s why focusing on long-term earnings quality helps investors look beyond temporary cost pressures.True. When ARPU rises faster than costs, it shows Airtel isn’t just adding subscribers—they’re actually monetizing them well. That’s what drives real, lasting profits, so short-term cost spikes shouldn’t shake confidence in the bigger growth story.