Yesterday, Portable publicly appealed to Don Jazzy for financial help, saying persistent streaming payout issues are seriously hurting his earnings.
This is actually a SERIOUS industry conversation. Streaming pays Nigerian artists almost nothing per stream. A song with 10 million streams might earn an artist less than ₦500,000 after the label, distributor, and platform take their cuts.
Spotify pays roughly $0.003–$0.005 per stream
Most Nigerian artists see a fraction of that after deductions
If your fanbase is mostly in Nigeria, you earn even less due to regional pricing
Portable is loud and controversial but the problem he's describing is REAL and affects even mid-level artists quietly. The streaming economy is broken for African artists. When are we fixing it?
Drop your thoughts
This is actually a SERIOUS industry conversation. Streaming pays Nigerian artists almost nothing per stream. A song with 10 million streams might earn an artist less than ₦500,000 after the label, distributor, and platform take their cuts.
Spotify pays roughly $0.003–$0.005 per stream
Most Nigerian artists see a fraction of that after deductions
If your fanbase is mostly in Nigeria, you earn even less due to regional pricing
Portable is loud and controversial but the problem he's describing is REAL and affects even mid-level artists quietly. The streaming economy is broken for African artists. When are we fixing it?
Drop your thoughts